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The Ambush Marketing Toolkit

by Skildum-Reid, Kim
Published by : McGraw-Hill (Sydney) Physical details: xii,145 Pages 26x20 cm | PB ISBN:9780070138087.
Subject(s): Marketing -- Special events--Marketing -- Corporate sponsorship
Year: 2007
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Item type Current location Collection Call number Status Date due Barcode
Books Books General Stacks Non-fiction 658.802 S628A 2007 (Browse shelf) Available 37564

There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, and the Soccer World Cup. This toolkit provides a strategic approach to ambush prevention and the mounting of a successful ambush.

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