The Ambush Marketing Toolkit (Record no. 31919)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070138087 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Skildum-Reid, Kim |
| 245 ## - TITLE STATEMENT | |
| Title | The Ambush Marketing Toolkit |
| Statement of responsibility | Kim Skildum-Reid |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Sydney |
| Name of publisher | McGraw-Hill |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii,145 Pages |
| Other physical details | 26x20 cm |
| -- | PB |
| Accompanying material | CD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, and the Soccer World Cup. This toolkit provides a strategic approach to ambush prevention and the mounting of a successful ambush. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| -- | Special events--Marketing |
| -- | Corporate sponsorship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-04-26 | CRV/GPLM/15/2017 | 658.802 S628A 2007 | 37564 | Books |