Skildum-Reid, Kim
The Ambush Marketing Toolkit Kim Skildum-Reid - Sydney McGraw-Hill 2007 - xii,145 Pages 26x20 cm PB CD
There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, and the Soccer World Cup. This toolkit provides a strategic approach to ambush prevention and the mounting of a successful ambush.
9780070138087
Marketing
Special events--Marketing
Corporate sponsorship
658.802
The Ambush Marketing Toolkit Kim Skildum-Reid - Sydney McGraw-Hill 2007 - xii,145 Pages 26x20 cm PB CD
There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, and the Soccer World Cup. This toolkit provides a strategic approach to ambush prevention and the mounting of a successful ambush.
9780070138087
Marketing
Special events--Marketing
Corporate sponsorship
658.802