Contemporary Advertising
by Bovée, Courtland L. and Arens, William F.
Edition statement:4th Published by : IRWIN (Boston) Physical details: 718 Pages 28x21 cm | HB ISBN:9780256091960.
Subject(s):
Advertising
Year: 1992
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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General Stacks | Non-fiction | 659.1 B783C 1992 (Browse shelf) | Available | 63388 |
Browsing Garrison Public Library Multan Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
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| 658.88 B794B 2005 Billing and Collections : Best Practices | 658.88 M394S 1999 Successful Credit Control in a Week | 659.1 A678C 2004 Contemporary Advertising | 659.1 B783C 1992 Contemporary Advertising | 659.1 J451A 2010 Advertising | 659.1 J451A 2010 Advertising | 659.1 M827A 2016 Advertising and IMC : Principles and Practice |
Include Color Illustrations, Glossary and Index
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