Contemporary Advertising (Record no. 60477)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00456nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256091960 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bovée, Courtland L. and Arens, William F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising |
| Statement of responsibility | Courtland L. Bovée and William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | IRWIN |
| Year of publication | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 718 Pages |
| Other physical details | 28x21 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Color Illustrations, Glossary and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2019-10-09 | CRV/GPLM/Donation/144/2019 | 659.1 B783C 1992 | 63388 | Books |