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Bovée, Courtland L. and Arens, William F.

Contemporary Advertising Courtland L. Bovée and William F. Arens - 4th - Boston IRWIN 1992 - 718 Pages 28x21 cm HB

Include Color Illustrations, Glossary and Index

ISBN: 9780256091960

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1

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