Ten Deadly Marketing Sins : Signs and Solutions
by Kotler, Philip
Published by : John Wiley & Sons INC. (Hoboken, New Jercy) Physical details: viii,152 Pages 22x14 cm | HB ISBN:0471650226.
Subject(s):
Marketing -- Management.
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BUSINESS & ECONOMICS -- Marketing -- General..
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BUSINESS & ECONOMICS -- Distribution.
Year: 2004
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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658.8 K871T 2004 (Browse shelf) | Available | 15642 |
Include Index
Marketing's undisputed doyen offers an unbeatable guide on what not to doas the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.
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