Ten Deadly Marketing Sins : Signs and Solutions (Record no. 460)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00814nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471650226 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Ten Deadly Marketing Sins : Signs and Solutions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, New Jercy |
| Name of publisher | John Wiley & Sons INC. |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii,152 Pages |
| Other physical details | 22x14 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing's undisputed doyen offers an unbeatable guide on what not to doas the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| -- | BUSINESS & ECONOMICS -- Marketing -- General.. |
| -- | BUSINESS & ECONOMICS -- Distribution. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Garrison Public Library Multan | Garrison Public Library Multan | 2016-11-18 | MSL | 250.00 | 658.8 K871T 2004 | 15642 | Books |