Kotler, Philip
Ten Deadly Marketing Sins : Signs and Solutions - Hoboken, New Jercy John Wiley & Sons INC. 2004 - viii,152 Pages 22x14 cm HB
Include Index
Marketing's undisputed doyen offers an unbeatable guide on what not to doas the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.
0471650226
Marketing -- Management.
BUSINESS & ECONOMICS -- Marketing -- General..
BUSINESS & ECONOMICS -- Distribution.
658.8
Ten Deadly Marketing Sins : Signs and Solutions - Hoboken, New Jercy John Wiley & Sons INC. 2004 - viii,152 Pages 22x14 cm HB
Include Index
Marketing's undisputed doyen offers an unbeatable guide on what not to doas the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.
0471650226
Marketing -- Management.
BUSINESS & ECONOMICS -- Marketing -- General..
BUSINESS & ECONOMICS -- Distribution.
658.8