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The Good Corporate Citizen : A Practical Guide

by Rubenstein, Doris
Published by : John Wiley & Sons, Inc. (Hoboken, New Jersey) Physical details: xv,200 Pages 18x26 cm | HB ISBN:0471475653. Year: 2004
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Item type Current location Collection Call number Status Date due Barcode
Books Books General Stacks Non-fiction 658.408 R894G 2004 (Browse shelf) Available 15737

Include Appendices, Bibliography, Notes and Index.

Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment. This handbook draws from the authors experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step.

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