Rubenstein, Doris

The Good Corporate Citizen : A Practical Guide - Hoboken, New Jersey John Wiley & Sons, Inc. 2004 - xv,200 Pages 18x26 cm HB

Include Appendices, Bibliography, Notes and Index.

Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment. This handbook draws from the authors experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step.

0471475653


Social responsibility of business
Corporations--Charitable contributions
Corporations--Finance
Industrial management

658.408

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