The Good Corporate Citizen : A Practical Guide
by Rubenstein, Doris
Published by : John Wiley & Sons, Inc. (Hoboken, New Jersey) Physical details: xv,200 Pages 18x26 cm | HB ISBN:0471475653.| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Stacks | Non-fiction | 658.408 R894G 2004 (Browse shelf) | Available | 15737 |
Include Appendices, Bibliography, Notes and Index.
Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment. This handbook draws from the authors experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step-by-step.
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