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1. Emotion Marketing : The Hallmark Way of Winning Customers for Life by Robinette, Scott and Brand, Claire Publication: New York McGraw-Hill 2001 . xvii,247 Pages Date: 2001 Availability: Items available: General Stacks (1),

2. Beyond Advertising : Creating Value Through All Customer Touchpoints by Wind, Yoram and Hays, Catharine Findiesen, 1958- Publication: New York John Wiley & Sons 2016 . xxiv,261 Pages Date: 2016 Availability: Items available: General Stacks (1),

3. Selling : Managing Customer Relationships by Rix, Peter Publication: London McGraw Hill 2006 . xxv,456 Pages Date: 2006 Availability: Items available: General Stacks (1),

4. Monster Loyalty : How Lady Gaga Turns Followers into Fanatics by Huba, Jackie Publication: New York Portfolio 2013 . 214 Pages Date: 2013 Availability: Items available: General Stacks (1),

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