Emotion Marketing : The Hallmark Way of Winning Customers for Life
by Robinette, Scott and Brand, Claire
Published by : McGraw-Hill (New York) Physical details: xvii,247 Pages 15x23 cm | HB ISBN:0071364145. Year: 2001| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Stacks | Non-fiction | 658.8 R628E 2001 (Browse shelf) | Available | 15655 |
Include Appendix, Notes and Index.
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture the customer s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
How emotion works to cement customer loyalty
The 3 Emotional E s Equity, Experience, and Energy
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing."
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