Emotion Marketing : The Hallmark Way of Winning Customers for Life (Record no. 1432)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01397nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071364145 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Robinette, Scott and Brand, Claire |
| 245 ## - TITLE STATEMENT | |
| Title | Emotion Marketing : The Hallmark Way of Winning Customers for Life |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii,247 Pages |
| Other physical details | 15x23 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Appendix, Notes and Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture the customer s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: How emotion works to cement customer loyalty The 3 Emotional E s Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| -- | Consumer satisfaction |
| -- | Customer relations |
| -- | Customer loyalty |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2016-11-25 | MSL | 350.00 | 658.8 R628E 2001 | 15655 | Books |