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Beyond Advertising : Creating Value Through All Customer Touchpoints

Published by : John Wiley & Sons (New York) Physical details: xxiv,261 Pages 24x16 cm | HB ISBN:9788126563418.

Subject(s): Advertising -- Customer relations -- Communication in marketing

Year: 2016

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books	General Stacks	Non-fiction	659.1 W758B 2016 (Browse shelf)	Available		32661

Include Table, References, Appendix and Index

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