Beyond Advertising : Creating Value Through All Customer Touchpoints (Record no. 27004)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00550nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126563418 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wind, Yoram and Hays, Catharine Findiesen, 1958- |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond Advertising : Creating Value Through All Customer Touchpoints |
| Statement of responsibility | Yoram Wind and Catharine Findiesen Hays |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | John Wiley & Sons |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv,261 Pages |
| Other physical details | 24x16 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Table, References, Appendix and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| -- | Customer relations |
| -- | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-04-05 | CRV/GPLM/Reasings-1 | 956.00 | 659.1 W758B 2016 | 32661 | Books |