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Applications in Basic Marketing : Clippings from the Popular Business Press by Perreault, William D. Jr. and McCarthy, E. Jerome Publication: Boston McGraw-Hill/Irwin 2005 . vii,214 Pages Date: 2005 Availability: Items available: General Stacks (1),

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Basic Marketing : A Managerial Approach by McCarthy, E. Jerome and Perreault, William D. Publication: Homewood, Illinios Irwin 1984 . xvii,841 Pages Date: 1984 Availability: Items available: General Stacks (1),

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Basic Marketing : A Managerial Approach by McCarthy, E. Jerome and Perreault, William D. Publication: Homewood, Illinios Irwin 1984 . xvii,841 Pages Date: 1984 Availability: Items available: General Stacks (1),

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