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Brand New : Solving the Innovation Paradox--How Great Brands Invent and Launch New Products, Services, and Business Models

by Maddock, G. Michael, 1965- and Uriarte, Luisa C., 1968-
Published by : John Wiley & Sons, Inc (Hoboken, New Jersey) Physical details: xii,218 Pages 22x15 cm | HB ISBN:9780470643594.
Subject(s): New Products -- Technological Innovations -- Creative Ability in Business
Year: 2011
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Books Books General Stacks 658.575 M178B 2011 (Browse shelf) Available 37234

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