Brand New : Solving the Innovation Paradox--How Great Brands Invent and Launch New Products, Services, and Business Models (Record no. 31713)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470643594 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Maddock, G. Michael, 1965- and Uriarte, Luisa C., 1968- |
| 245 ## - TITLE STATEMENT | |
| Title | Brand New : Solving the Innovation Paradox--How Great Brands Invent and Launch New Products, Services, and Business Models |
| Statement of responsibility | G. Michael Maddock, 1965 - and Luisa C. Uriarte, 1968- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, New Jersey |
| Name of publisher | John Wiley & Sons, Inc |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii,218 Pages |
| Other physical details | 22x15 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New Products |
| -- | Technological Innovations |
| -- | Creative Ability in Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-04-25 | CRV/GPLM/15/2017 | 658.575 M178B 2011 | 37234 | Books |