Services Marketing : People, Technology, Strategy
by Lovelock, Christopher ; Wirtz, Jochen and Chatterjee, Jayanta
Edition statement:7th Published by : Pearson Educations (Noida, India) Physical details: xxi,683 Pages 28x22 cm | PB ISBN:9788131759394. Year: 2016| Item type | Current location | Call number | Status | Date due | Barcode |
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General Stacks | 658.8 L896S 2016 (Browse shelf) | Available | 44951 |
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This text takes a strongly managerial perspective [of services marketing], yet [it] is rooted in solid academic research. [The authors'] goal is to bridge the all-too-frequent gap between theory and the real world ... The text is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students.
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