Services Marketing : People, Technology, Strategy (Record no. 39652)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00917nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131759394 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658. 8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lovelock, Christopher ; Wirtz, Jochen and Chatterjee, Jayanta |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : People, Technology, Strategy |
| Statement of responsibility | Christopher Lovelock ; Jochen Wirtz and Jayanta Chatterjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida, India |
| Name of publisher | Pearson Educations |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi,683 Pages |
| Other physical details | 28x22 cm |
| -- | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This text takes a strongly managerial perspective [of services marketing], yet [it] is rooted in solid academic research. [The authors'] goal is to bridge the all-too-frequent gap between theory and the real world ... The text is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries--Marketing |
| -- | Professions--Marketing |
| -- | Customer services--Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-06-07 | CRV/GPLM/20/2017 | 701.25 | 658.8 L896S 2016 | 44951 | Books |