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Blue Ocean Shift : Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth by Kim, W. Chan and Mauborgne, Renée Publication: New York Hachette Books 2017 . ix,322 Pages Date: 2017 Availability: Items available: General Stacks (1),

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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim, W. Chan Publication: United States of America Harvard Business 2005 . xv, 240 Pages Date: 2005 Availability: Items available: General Stacks (1),

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