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Blue Ocean Shift : Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth

by Kim, W. Chan and Mauborgne, Renée
Published by : Hachette Books (New York) Physical details: ix,322 Pages 24X16 cm | HB ISBN:9781509832163.
Subject(s): New Products -- Market Segmentation -- Business and Economics Entrepreneursh
Year: 2017
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Item type Current location Collection Call number Status Date due Barcode
Books Books General Stacks Non-fiction 658.802 K491B 2017 (Browse shelf) Available 58649

Include Bibliography and Index

Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space

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