Blue Ocean Shift : Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth (Record no. 53075)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00889nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781509832163 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kim, W. Chan and Mauborgne, Renée |
| 245 ## - TITLE STATEMENT | |
| Title | Blue Ocean Shift : Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth |
| Statement of responsibility | W Chan Kim and Renée Mauborgne |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Hachette Books |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix,322 Pages |
| Other physical details | 24X16 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Bibliography and Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New Products |
| -- | Market Segmentation |
| -- | Business and Economics Entrepreneursh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2018-12-19 | GHQ | 1402.00 | 658.802 K491B 2017 | 58649 | Books |