Business Strategy : An Introduction
by Campbell, David, 1963- ; Stonehouse, George and Houston, Bill, 1928-
Published by : Butterworth-Heinemann (Oxford) Physical details: xviii,333 Pages 24x18 cm | PB ISBN:0750642076. Year: 2000| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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General Stacks | 658.4012 C172B 2000 (Browse shelf) | Available | 37579 |
Include Index
An accessible text for business undergraduates with little or no knowledge of business strategy. Using straightforward language complex issues are described and debates on ethics and resource-based strategy are explored. Questions for assignment work are provided
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