Campbell, David, 1963- ; Stonehouse, George and Houston, Bill, 1928-
Business Strategy : An Introduction David Campbell ; George Stonehouse and Bill Houston - Oxford Butterworth-Heinemann 2000 - xviii,333 Pages 24x18 cm PB
Include Index
An accessible text for business undergraduates with little or no knowledge of business strategy. Using straightforward language complex issues are described and debates on ethics and resource-based strategy are explored. Questions for assignment work are provided
0750642076
Business planning
Strategic planning
658.4012
Business Strategy : An Introduction David Campbell ; George Stonehouse and Bill Houston - Oxford Butterworth-Heinemann 2000 - xviii,333 Pages 24x18 cm PB
Include Index
An accessible text for business undergraduates with little or no knowledge of business strategy. Using straightforward language complex issues are described and debates on ethics and resource-based strategy are explored. Questions for assignment work are provided
0750642076
Business planning
Strategic planning
658.4012