Managing Services Marketing : Text and Readings
by Bateson, John E. G.
Edition statement:3rd Published by : The Dryden Press (Fort Worth) Physical details: xvii,680 Pages 20x25 cm | PB ISBN:9780030154720.
Subject(s):
Service industries--Marketing
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Service industries--Management
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Customer services--Management
Year: 1995
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
General Stacks | Non-fiction | 658.8 B328M 1995 (Browse shelf) | Available | 40685 |
Text and Readings.
Include Illustrations and Index.
This edition covers topics in services marketing combined with a variety of articles selected from marketing, organisational behavior, operations management, and strategy literature.
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