Managing Services Marketing : Text and Readings (Record no. 35161)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780030154720 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bateson, John E. G. |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Services Marketing : Text and Readings |
| Statement of responsibility | John E. G. Bateson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Fort Worth |
| Name of publisher | The Dryden Press |
| Year of publication | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii,680 Pages |
| Other physical details | 20x25 cm |
| -- | PB |
| 500 ## - GENERAL NOTE | |
| General note | Text and Readings. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Illustrations and Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This edition covers topics in services marketing combined with a variety of articles selected from marketing, organisational behavior, operations management, and strategy literature. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries--Marketing |
| -- | Service industries--Management |
| -- | Customer services--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-05-15 | CRV/GPLM/18/2017 | 658.8 B328M 1995 | 40685 | Books |