The Silk Road to International Marketing: Profit and Passion in Global Business
by Ambler, TIM & Styles, Chris
Published by : Financial Times (London) Physical details: vii, 223 Pages 24x16 cm | HB ISBN:0273642030.
Subject(s):
Internationales Marketing
Year: 2000
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
General Stacks | Non-fiction | 658.848 A491S 2000 (Browse shelf) | Available | 69501 |
Include Index
"The SILK Road offers a new perspective on how the international marketer adds value to the organization. One that is as relevant to small businesses as large multinationals. It maps a path that takes account of the Social Information, Learning and Knowledge - SILK - and the human factors - PASSIONrequired to build successful business worldwide."--Jacket
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