The Silk Road to International Marketing: Profit and Passion in Global Business (Record no. 67089)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00831nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273642030 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ambler, TIM & Styles, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | The Silk Road to International Marketing: Profit and Passion in Global Business |
| Statement of responsibility | Tim Ambler Chris Styles |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Financial Times |
| Year of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 223 Pages |
| Other physical details | 24x16 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The SILK Road offers a new perspective on how the international marketer adds value to the organization. One that is as relevant to small businesses as large multinationals. It maps a path that takes account of the Social Information, Learning and Knowledge - SILK - and the human factors - PASSIONrequired to build successful business worldwide."--Jacket |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internationales Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2024-10-12 | CRV/229/Donation/GPLM | 658.848 A491S 2000 | 69501 | Books |