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Marketing : An Introduction

by Kotler, Philip and Armstrong, Gary
Edition statement:2nd Published by : Prentice-Hall (Englewood Cliffs) Physical details: xxiv,592 Pages 28x22 cm | HB ISBN:0135564085.
Subject(s): Marketing -- Marketing--Management -- Europe
Year: 1990
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Books Books General Stacks 658.8 K871M 1990 (Browse shelf) Available 41231
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658.8 K391M 2006 Marketing 658.8 K871F 2016 A Framework for Marketing Management 658.8 K871F 2016 A Framework for Marketing Management 658.8 K871M 1990 Marketing : An Introduction 658.8 K871M 2016 Marketing Management 658.8 K871P 1992 Principles of Marketing 658.8 K871P 2006 Principles of Marketing

Include Index, Glossary and Illustration

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