Marketing : An Introduction (Record no. 35776)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135564085 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip and Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : An Introduction |
| Statement of responsibility | Philip Kotler and Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs |
| Name of publisher | Prentice-Hall |
| Year of publication | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv,592 Pages |
| Other physical details | 28x22 cm |
| -- | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Index, Glossary and Illustration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| -- | Marketing--Management |
| -- | Europe |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-05-18 | CRV/GPLM/18/2017 | 658.8 K871M 1990 | 41231 | Books |