Marketing
by Kerin, Roger A.; Hartley, Steven William; Berkowitz, Eric N.; Rudelius, William
Edition statement:8th Published by : McGraw-Hill (New York) Physical details: xlvi,733 Pages 21x27 cm | PB ISBN:9780071116084. Year: 2006| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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General Stacks | Non-fiction | 658.8 K391M 2006 (Browse shelf) | Available | 37915 |
Include Illustrations, Glossary and Indexes.
Contains the KMT Marketing Planning Software. This commercial software contains planning templates with guidance provided for each section of the plan, and includes a marketing plan as an example. It operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents.
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