Marketing (Record no. 32828)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00901nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071116084 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kerin, Roger A.; Hartley, Steven William; Berkowitz, Eric N.; Rudelius, William |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility | Roger A. Kerin; Steven William Hartley; Eric N. Berkowitz; William Rudelius |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlvi,733 Pages |
| Other physical details | 21x27 cm |
| -- | PB |
| Accompanying material | CD |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Include Illustrations, Glossary and Indexes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Contains the KMT Marketing Planning Software. This commercial software contains planning templates with guidance provided for each section of the plan, and includes a marketing plan as an example. It operates within the Microsoft Office Suite, so students work directly in Word and Excel to create professional looking documents. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| -- | Canada |
| -- | Marketing--Planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Garrison Public Library Multan | Garrison Public Library Multan | General Stacks | 2017-05-02 | CRV/GPLM/15/2017 | 658.8 K391M 2006 | 37915 | Books |