| dc.contributor.author | Sheikh SE | en_US |
| dc.date.accessioned | 2017-01-30T08:16:13Z | |
| dc.date.available | 2017-01-30T08:16:13Z | |
| dc.identifier.uri | http://hdl.handle.net/123456789/175876 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/1/602 | |
| dc.description.abstract | The Sales Director of a nationwide, family owned, Rs 4.6 billion pharmaceuticals distributor, UDL Distribution, is faced with the decision of replacing the sales forces’ manual order-booking with one using handheld devices. Being amongst the Big 5 in the Pakistani market, the prime motivation is to catch up with the rest of the players and not lose credibility with their principals, the pharmaceutical companies. | en_US |
| dc.publisher | YES | en_US |
| dc.subject | Pharmaceuticals | |
| dc.subject.classification | Management Information | en_US |
| dc.title | UDL DISTRIBUTION (A): “IT - ENABLING” A SALES FORCE | en_US |
| dc.type | 18-433-2010-1 | en_US |
| dc.location | case research centre | en_US |
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