| dc.contributor.author |
Khan W M |
en_US |
| dc.date.accessioned |
2017-01-30T08:16:11Z |
|
| dc.date.available |
2017-01-30T08:16:11Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175908 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/552 |
|
| dc.description.abstract |
Nirala Sweets, Pakistan’s leading mithai (sweetmeats) manufacturers is pursuing a geographical expansion. The company has successfully launched a retail outlet outside its home city where all the previous outlets were located. Many of the lessons learnt in that expansion are either forgotten, or many unknown factors emerge in the planned new project in Karachi. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
food |
|
| dc.subject.classification |
General Management |
en_US |
| dc.subject.other |
Retail expansion |
en_US |
| dc.subject.other |
project planning |
en_US |
| dc.subject.other |
professionalism |
en_US |
| dc.title |
NIRALA SWEETS: THE KARACHI PROJECT DEBRIEF |
en_US |
| dc.type |
30-117-2002-1 |
en_US |
| dc.location |
case research centre |
en_US |