Business Case Studies: Recent submissions

  • DALDA 
    Azhar W; Hasan N (NO, )
    The Group Product Manager for Edible Fats at Lever had to design a new media campaign to expand the market for cooking oil, and also persuade brand-loyal users of Dalda Banaspati (hydrogenated oil) to switch over to Dalda ...
  • Laique A,; Rana A I (YES, )
    The case is about a small scale television producer in Pakistan. The business was setup eight years ago, and is in the process of expanding. Mr Asghar Laique, the technical director, is faced with the decision of how to ...
  • Rana A I (YES, )
    This case deals with a group incentive pay plan, which the company adopted about two decades ago. The plan had been very successful so far. However, the plan was not that attractive to employees at the managerial levels ...
  • Rana A I; Bhatti M (YES, )
    This case is about a fictitious company; however it captures the experience of two different software companies in Lahore. Given the nature of issues most executives who read this case, readily relate to them and one can ...
  • Khan J H; Rana A I; Kayani S (NO, )
    In 1947, there were no paper manufacturing projects in the country. By 1993, there were 15 paper and paper-board mills with a total installed capacity of 580,100 tons/annum. This note contains a brief description of the ...
  • Khan J H (YES, )
    The main purpose of this case is to highlight the aspect of a total quality culture in a Pakistani business environment. Globalization of the world economy and trade barriers have created intense competition for any business, ...
  • Erskine J; Rana A I (NO, )
    This is an exercise modelled after the Gentle Electric case from Harvard Business School.
  • Arif J; Malik S (YES, )
    Tush was a small garment manufacturer, trying to evaluate whether its distribution methods furthered its marketing goals and objectives. The case allows an analysis of factors linked with channel options and pros and cons ...
  • Rana A I (YES, )
    This case is about the Supply Chain of a producer of hybrid seeds. It took several growing generations to develop this marketable hybrid seed which possessed altered generic traits that resulted in greater crop yield. In ...
  • Rana A I (NO, )
    The resignations of the General Manager Technical, five senior managers and 65 supervisors, jobbers and workers, evoked the CEO of Crescent to appraise the Quality Circles programme at the mill. The QC programme had recently ...
  • SAMSONITE 
    Arif J (NO, )
    Haroon Rashid Malik, National Sales Manager of Samsonite was studying the strategic and promotional logic of a special discount scheme for Samsonite luggage for Hajis. The marketing department of the company had devised ...
  • Erskine J; Rana A I (YES, )
    The case deals with a light engineering manufacturing concern that was in the process of being streamlined. The company had become bankrupt some years back and was acquisitioned by a major engineering concern. It lacked ...
  • Hassan S Z; Rana A I (NO, )
    This case is about a 40 year old textile mill in Faisalabad that was in the process of expanding its weaving capacity. The choice of technology was between projectile looms (the company had been operating them successfully ...
  • Rana A I (YES, )
    This case is about a major expansion and up gradation project undertaken at a refinery in Northern Pakistan in the 1990s. The project was the biggest expansion project since the company’s inception in the 1920s. The project ...
  • Rizwan Amin Sheikh; Khalid A. Khan (YES, )
    The Punjab Information Technology Board (PITB) had been given the task of constructing a Software Technology Park (STP) by the Chief Minister Punjab. The STP was a project of national importance with a budgeted cost of Rs. ...
  • Khan J H; Rana A I; Kayani S (YES, )
    Faruki Pulp Mills was a joint venture between a Finnish consulting firm and local sponsors comprising a group of four businessmen and industrialists. Salim A Faruki, the CEO was reviewing the impact of decisions regarding ...
  • Muzaffar N; Rana A I (YES, )
  • Rana A I (YES, )
    The case gives a brief on the start-up of SPEL, an auto-parts manufacturing company, events that led to the Quality Circles programme, and then some details on the circles ‘High-Mission’. The case discussion revolves around ...
  • Rana A I; Aziz I (NO, )
    Tetra Pak Pakistan Limited (TPP) was a joint venture between the Tetra Laval Group of Sweden and Packages Limited. TPP manufactured and sold packaging material locally and also sold packaging material and processing equipment ...
  • Brah S (YES, )
    The Mill Manager of the paper and board mill division at Packages, Fasihuddin Zaman, had to assess if the Rs 20 million bid for the automation of some parts of the mill met the requirements of the company. The proposed ...

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