Business Case Studies: Recent submissions

  • AGRICULTURAL MARKETING AND STORAGE LIMITED 
    Azhar W; Hasan N; Mahoon Z; Amir I (NO, )
    The case presents the different options available to a government agency for the production and marketing of potatoes. Students are asked to devise a course of action that would bring greater price stability to the market ...
  • RIN 
    Azhar W; Hasan N (YES, )
    This case provides an opportunity to discuss positioning of a product through advertising, and the decision regarding repositioning of a product in response to consumer perception. It highlights the pivotal issue of whether ...
  • EARNED VALUE MANAGEMENT AND ANALYSIS 
    Malik Mar; Rana AI; RAFI S (YES, )
    This note introduces the ‘Earned Value Management’ (EVM) system that provides a framework for project monitoring based on the project’s physical and financial indicators. EVM assesses health of any project against both ...
  • ATLAS HONDA LIMITED: COMMUNICATION PLAN FOR 1993 
    Haque E (YES, )
    This case was written to allow students to devise a communication plan for a product where market competition was tough. They also had to decide whether or not the company should go into a form of unconventional advertising ...
  • STATE CEMENT CORPORATION PAKISTAN LIMITED 
    Haq T; Azhar W (NO, )
    In 1972, the government nationalized the entire private sector cement industry in Pakistan. The State Cement Corporation of Pakistan (SCCP) was formed as the holding company to manage the cement plants. SCCP operated in a ...
  • FIAZ ENTERPRISES: THE ASSEMBLY LINE EXPERIMENT 
    Butt S; RANA AI (YES, )
    This case focuses on steps taken by Jameel Butt, the new General Manager of Fiaz Enterprises, to improve the productivity of the plant. The plant has just received its breakthrough order of Mechanics Pro gloves and Jameel ...
  • PROVINCIAL FOOD DEPARTMENT (A-H): SILO DECISION 
    Zaffar MA (YES, )
    The Provincial Food Department (PFD) case series (A-H) was written for use in the ASP-LUMS Procurement Management workshops. The workshops are run for different tiers of professionals working within the government sector. ...
  • ANGORA TEXTILES LTD: PRODUCT MIX DECISION 
    Rana A I; Bhutta K (YES, )
    The case is about finding the optimal product mix, given production and marketing constraints. Also, in developing the objective function one has to deal with the concept of differential flows. The assignment questions in ...
  • REGAL ELECTROGAS 
    Azhar W (NO, )
    After the recently introduced taxes that had resulted in escalating prices were rescinded, the proprietor of Regal faced the decision of whether he should decrease prices. Issues surfacing in class discussion include ...
  • ALLIED MARKETING (PRIVATE) LIMITED LAHORE 
    Azhar W; Amir I (YES, )
    This case deals with two issues facing a distribution company: determining the optimal size of the sales force, and deciding the distribution mix. Students will learn about the key method of sales force quantification. ...
  • FOUNTAIN HEAD BOTTLING (PVT) LTD 
    Arif J; Hyat H (NO, )
    Fountain Head Bottling Ltd, produced bottles, and distributed Pepsi Cola soft drinks. The management of the company had decided to re-evaluate and streamline the various promotional schemes offered to distribution and ...
  • THE SAAD DILEMMA 
    Qureshi Z I; Malik T Y (YES, )
    The case presents an interesting scenario where personal beliefs and background gave rise to friction that affected interpersonal relations. Students in a study group were involved in a discussion on women that got out of ...
  • PUBLIC SECTOR PROCUREMENT STAGE 5: EVALUATING OFFERS 
    Khan JH; Jalil MN (YES, )
  • DIARY OF A SOCIAL MOBILIZER: GOING DOWN THE LADDER (A) 
    Khanum B; Qureshi Z I (YES, )
    The A, B, and C series of Diary of a Social Mobilizer reflects, on the one hand, gender biases in male dominated institutions, and on the other it explains the system of fair play and justice in the working of an organization.
  • PEARL CONTINENTAL HOTEL-LAHORE; PRICING POLICY 
    Azhar W; Mahoon Z S (YES, )
    The case focuses on the pricing strategy of a hotel. It allows the necessary analysis of the impact of changes in pricing on the hotel's bottom-line and provides an understanding of issues relating to price discrimination, ...
  • LEATHERTONE INDUSTRIES (PVT) LIMITED 
    Ghani J; Butt A N (NO, )
    This a a descriptive case about the dilemma of a small entrepreneur on the verge of expanding or dissolving his business depending upon the factors in play. It contains detailed background information on the leather tanning ...
  • PACKAGES LTD, CAPACITY ADDITION IN CARTON LINE: RIVIERA VS ATN 
    Bashir MF; MALIK AR; RANA AI (YES, )
    This case is about choosing new technology. One option (Riviera) is more expensive, but has better after sales service, better reputation, better process capability, and lower capacity utilisation. The choice of technology ...
  • SHAKARGANJ MILLS LIMITED: THE SUGAR CUBE PROJECT (A) 
    Haque E (NO, )
    The Marketing Manager at SML had to decide on a more viable research proposal for re-introducing sugar cubes in the market. The case has been designed in a module on market research.
  • LAHORE COTTON MILLS 
    Rana A I (YES, )
    This case is about a textile spinning mill. The senior management was worried about the company’s quality performance and felt that the company could overcome its financial problems if it can could its quality. The senior ...
  • TILES INDUSTRIES LIMITED 
    Arif J; Malik S (NO, )
    The case describes the situation of a medium sized company which was faced with the problems of excess capacity. The company was planning to achieve full capacity utilization and thus increase sales. The case allows an ...

Search DSpace


Advanced Search

Browse

My Account