Business Case Studies: Recent submissions

  • EXCEL ENGINEERING: ACCELERATING INTO THE FUTURE 
    Amir I; Isert K (NO, 8/17/2015)
    The case relates the background of Excel Engineering and its interdependence with Adil Enterprises and the tractor industry. The case describes the spurt in growth of Excel Engineering and provides a variety of options to ...
  • MOBILINK: PRICING UNDER COMPETITION 
    Ahmed F; Haque EU (YES, )
    (NOT FOR SALE - AJMC CASE) Mobilink management needs to respond to the market entry of Telenor into the Pakistani cellular phone market. Contrary to Mobilink’s expectations and hopes, Telenor has entered the market with a ...
  • PAK WRITING INSTRUMENT COMPANY 
    Qureshi Z I; Rashid S (NO, )
    The Chief Executive, PWC had developed a long-term plan for his company that entailed an assessment of the existing organizational structure. Concurrently, he was also evaluating whether or not his own personal management ...
  • MANAGEMENT APPRAISAL AT PAKISTAN TOBACCO COMPANY 
    Qureshi Z I (NO, )
    This case has been designed as an exercise in the evaluation of the merits and demerits of the "Open Disclosure System" at PTC. The appraisal of the Manager Accounts is taken as a case in point to assess the weaknesses of ...
  • SALES COMPENSATION AT NIRALA 
    Khan W M (YES, 8/17/2015)
    Nirala, the country’s leading traditional sweetmeats producer was faced with a continuing problem with its sales force compensation system. The young owner-manager was keen to improve the system and implement a simpler, ...
  • RAUF GROUP: LAHORE SECTION-MANAGEMENT 
    Qureshi Z I; Zahid M (YES, )
    The case presents the dilemma faced by the Director of Rauf Group: Lahore Section who had enrolled in a rigorous MBA programme and was worried about the fate of his recently introduced procurement and purchase plan, while ...
  • TAPAL TEA PRIVATE LTD 
    Amir I (YES, )
    In early July 2001, Waheed Sarwar, Regional Manager North, Tapal Tea was under pressure from the General Manager North to make recommendations before 31 July for improving sales performance of the northern region.
  • FUNDRAISING FOR THE RISING SUN SCHOOL FOR SPECIAL CHILDREN 
    Amir I (YES, 8/17/2015)
    Dr Abdul Tawwab, the co-founder and project director of the Rising Sun School, a non-governmental organisation, dedicated to serving mentally retarded children was faced with the challenge of raising a substantial amount ...
  • THE FOUNTAIN HOUSE LAHORE FOR SCHIZOPHRENIC PATIENTS 
    Amir I (YES, 8/17/2015)
    This case examines the challenges faced by Fountain House School for Schizophrenic Patients which is located in Lahore. Fountain House was a project of the Lahore Mental Health Association (LMHA), an NGO formed in 1962, ...
  • A NOTE ON THE LEGAL FRAMEWORK OF LABOUR-MANAGEMENT RELATIONS IN PAKISTAN 
    Sharif H (NO, )
    The case deals with one of the thorniest issues in labour-management relations; collective bargaining. It also brings out the difficulties in choosing a collective bargaining agent when a company has more than one union. ...
  • DIARY OF A SOCIAL MOBILIZER: GOING DOWN THE LADDER (B) 
    Khanum B; Qureshi Z I (NO, )
    The A, B, and C series of Diary of a Social Mobilizer reflects, on the one hand, gender biases in male dominated institutions, and on the other it explains the system of fair play and justice in the working of an organization. ...
  • PRODUCTS OF WOMEN ARTISANS OF THE NORTHERN AREAS 
    Hassan Z; Erskine J (YES, )
    The case details a marketing problem at WWF-Pakistan, conservation NGO. WWF had opened women’s resource centers in the Northern Areas of Pakistan where local women were taught the handicraft making skills once practiced ...
  • SAHE: THE GIRLS’ SCHOOL DILEMMA 
    Hassan M M; Erskine J (YES, )
    It was the end of December 1999 and Dr Fareeha Zaffer, Director of Society for Advancement of Education (SAHE), had just learnt that one of the teachers from the girls’ school in Pakpattan, in the province of Punjab in ...
  • PRIVATE SECTOR HOSPITAL WASTE MANAGEMENT PROGRAMME 
    Sipra S; Fatima B (YES, )
    In October 1998, Dr Fuad Hameed Rai joined the Private Sector Hospital Waste Management Program (PSHWMP), initiated by Shalamar Hospital, as Training Manager.
  • ATLAS HONDA LTD: COMMUNICATION STRATEGY 
    Haque E (NO, 8/17/2015)
    This is an abridged version of the previous case (LUMS No: 04-1007-93-1)
  • PHILIPS PAKISTAN (PVT) LIMITED 
    Azhar W; Malik S (YES, )
    This case deals with distribution policies at the Light Division at Philips. Almost 30% of the dealers were selling Philips light bulbs at a price lower than what Philips was charging them. Students have to assess the ...
  • NASIR FARMS 
    Hameed N; Chaudhry S (NO, )
    Nasir Khan, the owner of Nasir Farms faced the decision of whether to invest in self-cultivation when he had already lost half the farm land to pre-emptors and the rest was disputed and under litigation. The case provides ...
  • PUBLIC SECTOR PROCUREMENT STAGE 6: AWARDING CONTRACTS 
    Khan JH; Jalil MN; MEHMOOD A (YES, )
    This technical note is seventh in a series of eight technical notes written to introduce basic elements of public sector procurement process as envisaged by the Public Procurement Regulatory Authority Pakistan. Generally, ...
  • PEPSI COLA PAK INC FRANCHISING & PRODUCTION LINE MANAGEMENT 
    Azhar W; Malik S (YES, )
    This case focuses on two key marketing issues: franchising and product line management. Students are asked to prepare a marketing plan for 7 Up and Teem that includes advertising, consumer and trade promotion, ...
  • PERFORMANCE APPRAISAL AT ICI (PAKISTAN) LIMITED (A) 
    Qureshi Z I (NO, )
    This case has been designed to introduce students to the evolutionary nature of appraisal systems and the importance of updating them. The case traces the history and evolution of appraisal systems at a multinational company.

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