| dc.contributor.author |
Feltone E |
en_US |
| dc.date.accessioned |
2017-01-30T08:16:06Z |
|
| dc.date.available |
2017-01-30T08:16:06Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175671 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/437 |
|
| dc.description.abstract |
The newly promoted Marketing Director of one of the oldest and largest companies in the fruit juice industry had to devise a strategy to meet the challenge of rapidly growing competition. Information is given in the case about the environment and the return of Shezan's operations to allow an analysis of the situation and develop a strategic plan. |
en_US |
| dc.publisher |
NO |
en_US |
| dc.subject |
Food and Beverages |
|
| dc.subject.classification |
Business Policy |
en_US |
| dc.subject.other |
Product portfolio management |
en_US |
| dc.subject.other |
value chain |
en_US |
| dc.subject.other |
management of change |
en_US |
| dc.title |
SHEZAN INTERNATIONAL (PVT) LIMITED |
en_US |
| dc.type |
08-117-88-1 |
en_US |
| dc.location |
case research centre |
en_US |