| dc.contributor.author |
Haque E |
en_US |
| dc.date.accessioned |
2017-01-30T08:16:01Z |
|
| dc.date.available |
2017-01-30T08:16:01Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175450 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/307 |
|
| dc.description.abstract |
Tahir Malik, Assistant Brand Manager at Procter and Gamble, Pakistan has been tasked to launch P&G’s first brand in the very important detergent category. He has been researching the product category and various elements of marketing mix for almost two years. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Consumer Goods |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.title |
PROCTER AND GAMBLE, PAKISTAN: THE ARIEL LAUNCH |
en_US |
| dc.type |
04-2358-2008-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |