MARIA B.

Mustafa S; Mujib B; Ahmed M; Ghani J A
URI: http://hdl.handle.net/123456789/175445
http://localhost:8080/xmlui/handle/1/304

Abstract:

Maria B. Designs (Pvt.) Ltd is designed for use in the second year MBA elective course on Consumer Behaviour and Market Research. The case presents background information on the Pakistan fashion apparel industry, on Maria B.

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