| dc.contributor.author |
Hassan Z |
en_US |
| dc.contributor.author |
Erskine J |
en_US |
| dc.date.accessioned |
2017-01-30T08:16:00Z |
|
| dc.date.available |
2017-01-30T08:16:00Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175441 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/290 |
|
| dc.description.abstract |
The case details a marketing problem at WWF-Pakistan, conservation NGO. WWF had opened women’s resource centers in the Northern Areas of Pakistan where local women were taught the handicraft making skills once practiced by their ancestors, as an alternative income generation activity. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Marketing and Advocacy |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.title |
PRODUCTS OF WOMEN ARTISANS OF THE NORTHERN AREAS |
en_US |
| dc.type |
04-2352-2004-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |