| dc.contributor.author | Khan S | en_US |
| dc.contributor.author | Ghani J A | en_US |
| dc.date.accessioned | 2017-01-30T08:16:00Z | |
| dc.date.available | 2017-01-30T08:16:00Z | |
| dc.date.issued | 8/17/2015 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/175434 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/1/284 | |
| dc.description.abstract | The case describes the history of Bata (Pakistan) together with relevant information on major competitors in Pakistan’s footwear industry. Bata started as a vertically integrated manufacturer and soon dominated the industry. | en_US |
| dc.publisher | YES | en_US |
| dc.subject | Footwear | |
| dc.subject.classification | Marketing | en_US |
| dc.title | BATA: STRATEGIC CHOICES | en_US |
| dc.type | 04-2323-2004-1 | en_US |
| dc.location | Case Research Centre | en_US |
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