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BATA: STRATEGIC CHOICES

BATA: STRATEGIC CHOICES

Khan S; Ghani J A
URI: http://hdl.handle.net/123456789/175434
http://localhost:8080/xmlui/handle/1/284
Date: 8/17/2015

Abstract:

The case describes the history of Bata (Pakistan) together with relevant information on major competitors in Pakistan’s footwear industry. Bata started as a vertically integrated manufacturer and soon dominated the industry.

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