| dc.contributor.author | Amir I & Riaz I | en_US |
| dc.date.accessioned | 2017-01-30T08:16:00Z | |
| dc.date.available | 2017-01-30T08:16:00Z | |
| dc.date.issued | 8/17/2015 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/175423 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/1/278 | |
| dc.description.abstract | This case deals with developing a pricing strategy for an industrial product. Various pricing options are available. These are considered in the light of many factors including market structure and level of competition, product mix and production and marketing costs. Additionally, implications of the chosen pricing strategy | en_US |
| dc.publisher | NO | en_US |
| dc.subject | Tractor | |
| dc.subject.classification | Marketing | en_US |
| dc.subject.other | Pricing strategy | en_US |
| dc.subject.other | industrial marketing | en_US |
| dc.subject.other | positioning | en_US |
| dc.subject.other | market share | en_US |
| dc.title | MILLAT TRACTORS LIMITED | en_US |
| dc.type | 04-2310-97-1 | en_US |
| dc.location | Case Research Centre | en_US |
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