| dc.contributor.author |
Ahmed F |
en_US |
| dc.contributor.author |
Haque EU |
en_US |
| dc.date.accessioned |
2017-01-30T08:16:00Z |
|
| dc.date.available |
2017-01-30T08:16:00Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175451 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/274 |
|
| dc.description.abstract |
(NOT FOR SALE - AJMC CASE) Mobilink management needs to respond to the market entry of Telenor into the Pakistani cellular phone market. Contrary to Mobilink’s expectations and hopes, Telenor has entered the market with a lower, and much simpler, pricing strategy. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
TELECOMMUNICATION |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.title |
MOBILINK: PRICING UNDER COMPETITION |
en_US |
| dc.type |
04-2361-2010-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |