| dc.contributor.author |
Haque E |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175330 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/265 |
|
| dc.description.abstract |
This case was written to allow students to devise a communication plan for a product where market competition was tough. They also had to decide whether or not the company should go into a form of unconventional advertising that the competitors were going in for. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Automobile |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Advertising campaigns, competition, communication strategy |
en_US |
| dc.title |
ATLAS HONDA LIMITED: COMMUNICATION PLAN FOR 1993 |
en_US |
| dc.type |
04-1007-93-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |