| dc.contributor.author |
Azhar W |
en_US |
| dc.contributor.author |
Mahoon Z S |
en_US |
| dc.date.accessioned |
2017-01-30T08:15:59Z |
|
| dc.date.available |
2017-01-30T08:15:59Z |
|
| dc.identifier.uri |
http://hdl.handle.net/123456789/175325 |
|
| dc.identifier.uri |
http://localhost:8080/xmlui/handle/1/258 |
|
| dc.description.abstract |
The case focuses on the pricing strategy of a hotel. It allows the necessary analysis of the impact of changes in pricing on the hotel's bottom-line and provides an understanding of issues relating to price discrimination, discount structures and short and long-term pricing decisions. |
en_US |
| dc.publisher |
YES |
en_US |
| dc.subject |
Hotels |
|
| dc.subject.classification |
Marketing |
en_US |
| dc.subject.other |
Pricing, servicing, profitability analysis |
en_US |
| dc.title |
PEARL CONTINENTAL HOTEL-LAHORE; PRICING POLICY |
en_US |
| dc.type |
04-949-91-1 |
en_US |
| dc.location |
Case Research Centre |
en_US |